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Automotive Dealerships and the Rising Need for Social Media Community Management
In the beginning—of social media, that is—the management of your automotive dealership’s presence on Facebook or Twitter might have been handled by one of your millennial generation team players....
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Auto Dealerships: Getting an “A” For Social Media Effort
How should an automotive dealership’s social media performance be evaluated? Is it simply how many fans and followers they have or is it something more intricate? While some dealerships seem to be...
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Plant Your Dealership all Over Cyber City
Freeway locations have proven to be very powerful sites to place a business. The reason is traffic. Daily traffic counts are higher on freeway locations. As a result of the traffic and the...
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Using Social Media to Eliminate the Car Salesman Stereotype
Let’s face it; the public’s perception of a car salesperson is not pretty. Salespeople are regarded as sleazy, quick-talking, plaid-loving “professionals.” The negative stereotype was formed in a time...
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Salespeople Social Selling Under the Dealership’s Umbrella
Social selling is sweeping the automotive industry. A quick search for the terms ‘social selling’ will bring a bounty of articles, training offerings, and tips for salespeople leveraging social media...
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